The Artist struck cinemagoers with a bold take on the history of silent cinema by telling a stylised version of the arrival of dialogue-driven ‘talkies’. Watch closely and you might just catch a glimpse of a tin of Crimson Rouge make-up, which is actually made by modern vintage cosmetics brand Bésame Cosmetics.
“Packaged in a stunning vintage reproduction of a tin from 1910, this concentrated cream give lips and cheeks a natural, weightless flush and blends beautifully into any skin tone,” said Bésame. “Rouge was originally a cream before powder rouges came along and offered instantly blushing cheeks with a swipe of the finger. This beautiful Crimson color from 1938 was popular for everyday wear and worn by women of all skin tones. A classic red blush that blends into a lovely rose color on all skin tones. Apply the formula straight from the tin with your ring finger using light patting motions.”
The Bésame Story
Vintage enthusiast Gabriela Hernandez moved to the U.S. from Buenos Aires and was fascinated by her grandmother’s beauty routine. After studying a fine art degree from the ArtCenter College of Art and Design in California she became a photographer, art director and the published author of Classic Beauty: The History of Makeup.
The reference book chronicles historic trends for the eyes, lips and face and reviews each decade from the 1920s to today. Vintage ads form part of a range of cosmetic-based visual culture. Detailed make-up application guides join profiles of famous make-up innovators, connoisseurs and iconic faces.
Over 450 images, timelines, and detailed vintage color palettes show the changing definitions of beauty and document makeup innovations like the first mascara, lipstick and eye shadow that have evolved throughout the history of cosmetics.
Hernandez finally developed the beauty brand of her dreams in 2004 by combining historical details with long-lasting quality. She wanted Bésame to bring romance back into the makeup industry, allowing women to feel excited and passionate about their own beauty rituals again. Now you can shop the stunning range at Sephora.
“Through a keen eye for color and historical expertise,” said the brand, “we recreate modern reproductions of classic luxury makeup from the 1920s, ‘30s, ‘40s, and ‘50s that are designed to make women feel elegant, inspired and empowered by their beauty.
“Pairing innovative, cutting edge technology with a historical milieu, our colors and formulations are painstakingly hand-crafted to a minutia of detail, from our custom-designed gold compacts to our signature chrysanthemum motifs. Based in Southern California, Bésame understands Hollywood’s ongoing fascination with the vintage aesthetic, and often helps production designers recreate accurate makeup displays for period film and television.”